First, create a list of small, reasonable venues to reach out to, and then write down the names and email addresses for the people who book music for those places (virtually all venues now book talent through email). Instead of putting all your booking hopes in one basket, writing down multiple venue options will give you the best chance at booking shows. Again, instead of focusing on the best local venues, you’ll need to start building your reputation anywhere you can.
It’s so easy nowadays to get caught up in what’s trendy, and in the age of independent artists being able to produce and release work on one’s own, it’s hard to stand out when there’s so much content available at our fingertips. But in the end, if you’re doing something that feels 200% authentic to you, confidence will follow. Clear and to the point, the legendary Aretha Franklin knows her stuff.